In 1973 Zappa, Herb Cohen and Zach Glickman founded DiscReet Records and, once again, signed a distribution deal with Warners. They began making significant income from releasing records and Herb began to sign artists, which Zappa didn’t believe in, just to make a profit. Talk about ‘only in it for the money.’ The label released two albums by Ted Nugent before he became a star and also released Zappa’s Over-Nite Sensation, which reached No. 32 on the charts and was his first ever gold album. This proved that “you can never dumb down enough to satisfy the American public” [Miles, p.238].
Apostrophe (‘) followed a year later and this time Zappa used a full-fledged marketing campaign to promote it. Thirty second TV ads were run regularly and the album reached No.18 on the Cashbox Top 20. It also went gold.
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